Keeping track of customers online and on the phone

There is no question that online marketing provides a level of insight that is fundamental to today’s marketing decision makers.

But, as many of our clients in the insurance and travel sectors know, it still remains important to offer their online visitors the option to pick up the phone. This contact is often the key part of their customer’s journey, resulting in sales and opportunities to deliver great customer service.

So what can you do when the digital marketing trail goes cold?

We have helped Fourth Source – a leading publication for Digital Media Marketing in the UK – to answer this question and contributed an article on how digital marketers can meet the challenge of tracking customers who go offline.

The article is available here and covers how organisations can close a growing gap in their lead generation and detection activity and provide them with a complete customer picture. Find out more about our Webtrace solution here.

http://www.fourthsource.com/general/going-offline-trail-goes-cold-16835